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eCommerce Lead/Category Head - Foods & Beverages Category - IIM/FMS/XLRI/MDI (2-5 yrs)
Job Description: E-commerce Leader
Position Summary:
Sales leadership for ecommerce marketplaces such as Amazon, Flipkart, Big basket, Milk Basket, Goqii, et. al. in India and Abroad and ensure target business volumes from these channels. The incumbent will be responsible for managing relationships, mentoring and guiding junior member team and providing strategic insights in Foods and Beverages category to propel growth.
What you will be responsible for:
- Manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and eCommerce analytics
- Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy
- To drive online sales on Ecommerce platforms as per assigned target & ensure monthly, quarterly and annual sales action plan is aligned with the channel partners.
- Manage the user experience of the eCommerce portals including site navigation, content development, and promotional campaigns.
- Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members and drive efficiency in promotions and campaigns through the insights driven from the analytics.
- Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions
- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
- Identify new areas of eCommerce opportunity beyond current organizational thinking
- Provide inputs to the team on Content, Catalogue, App, Social Media campaigns etc.
Key skills:
- The mix of strategic, analytical and innovative thinking
- 360 degree understanding of eCommerce businesses across functions
- Deep understanding of customer behaviour for foods and beverages category
- Strong analytical skills.
- Strong communication, interpersonal and relationship management skills
- Strong planning skills and project management skills, well organized
- A passion for food and new concepts in food
Qualifications (indicative):
- 2+ years of experience with an MBA from Tier 1 School - Have experience in Food, Fashion, Lifestyle industries
- Has worked in a fast paced start-up atmosphere
- 2+ years- experience in the FMCG industry.
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