eCommerce Lead

Amazon India Lead

The Amazon India Lead will be responsible for driving Company's growth on the Amazon India platform across all performance dimensions-sales, pricing, selection, and delivery. This role requires a strong balance of strategic thinking and hands-on execution. The individual will lead efforts to expand the book category title base, ensure competitive pricing, improve customer delivery timelines, and drive high-margin growth. The Amazon India Lead will work cross-functionally with the content, pricing, operations, catalog, and marketing teams to deliver best-in-class performance on Amazon.

This is a critical role for scaling the Amazon India business and will directly influence revenue and operational KPIs.

Key Responsibilities

Sales Ownership:

- Drive monthly and quarterly sales targets for Amazon India channel.

- Monitor GMV, ACoS, and ROAS performance

- Ensure revenue goals are consistently met.

Selection Improvement

- Strategically expand the active product catalogue on Amazon India.

- Identify and onboard high-performing titles based on market trends and internal analytics.

- Coordinate with content and teams to prioritize uploads.

Pricing (ICPC & BBPC)

- Ensure Repro India maintains Buy Box ownership for at least 90% of top-selling titles.

- Monitor and optimize ICPC (In Category Price Competitiveness) and BBPC (Buy Box Price Competitiveness) metrics.

- Work with pricing analysts to ensure dynamic pricing based on competitor insights.

Margins Management

0 Maintain healthy margins across all listings by balancing pricing with fulfillment costs.

- Partner with finance and operations teams to optimize contribution margins while sustaining growth.

Speed & Fulfilment Optimization

- Improve customer delivery speed by transitioning from national to zonal and local fulfilment

- Collaborate with operations and PSM (Physical Stock Management) to drive regional stocking strategies.

- Track and improve Local In Stock (LIS) % across priority SKUs.

KPI's:

- Sales growth % and revenue achievement (monthly/quarterly).

- % Buy Box ownership for top titles.

- ICPC and BBPC benchmark ranking vs competitors.

- Catalogue expansion rate.

- National vs zonal shipping mix.

- Margin improvement quarter over quarter

- 4-6 years of experience in e-commerce, category management, or online retail operations.

- Deep understanding of Amazon Seller Central, analytics dashboards, and pricing strategies.

- Strong analytical and Excel/data skills; familiarity with ICPC/BBPC metrics preferred.

- Ability to collaborate cross-functionally with marketing, logistics, and data teams.