Executive Search - CEO at StarChase Executive Search
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eCommerce Key Accounts - Digital & Performance Marketing - FMCG (4-6 yrs)
Responsibilities:
- Develop and drive end to end marketing strategies for top eCommerce platforms
- Plan and achieve the consumer traffic, profit, and ROI/ROAS goals of performance marketing
- Close Quarterly / annual Activation plan between Trade and Marketing plans with platforms & review periodically
- Develop vendor relationship(s) to access best practices; work closely with existing vendors to ensure quality planning and execution of campaigns on Marketing initiatives
- Track, analyse, and report on key performance metrics and identify areas of opportunity
- Advise on digital and marketing best practices, the latest tools and systems
- Initiate growth projects and strategies in the area of analytics to support the ecommerce strategic objectives
- Liaison with E Commerce players to understand business issues, focus areas and growth factors; and translate into analytical initiatives
MBA
Experience: 4 to 6 years in Performance Marketing, Digital Marketing in agency, FMCG and top ecommerce firms
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