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Assistant Manager - Team Leader at Genius Consultants Limited
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eCommerce Head - Sales - Retail (10-20 yrs)
- Achievement of targeted top line for E-commerce all channel.
- Setting up of own E-commerce website Business Processes / Best Practices for the organisation.
- Responsible for E-commerce marketing budget and ROI.
- Responsible to Drive Digital Marketing
- Responsible to drive business through Company's own website
- Responsible for brand building & awareness through digital mediums
- Responsible for the Outright and marketplace business and increase the business in the next level.
- Develop channel strategy, plans, budgets, and forecasts to increase brand presence to drive disruptive growth for the organization.
- Develop whole look & feel of website & key customer journeys, find ways of improving performance, conversion
- Drive strategies for retention of consumers over long term period
- Lead overall e-Commerce strategy and drive execution including but not limited to supply chain, pricing, merchandising, customer promotions, content, SEO/SEM and analytics
- Continuously measure effectiveness and ROI of initiatives and apply learnings in ongoing strategies and plans.
- Creating Content for driving engagement
- Analyzing Marketing data - Impression/ Clicks / CTR/ Sales & deciding on the new strategies
- Develop in-depth knowledge of parent needs and of local market trends and developments to formulate marketing strategies
- Apply customer and market insights combined with creative thinking to define and shape the proposition to maximize appeal and relevance
- Develop the whole digital marketing strategy including pricing, multi- channel communications plan and parent engagement programmes to support enrolment growth
Define effective parent/consumer engagement strategies and own the overall parent/consumer experience across all marketing
- Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
- Plan and execute effective and cost effective brand awareness campaigns
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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