eCommerce Head - Men's D2C Grooming Segment - Retail

Join a company that supports an entrepreneurial spirit and cultivates a professional environment, while offering opportunities for individual development and advancement.

Our client is a leading one-stop solution for all the grooming requirements of every modern man. The company provides products and solution packages for various concerns like skin, hair, hygiene, beard and body odour among others. Their products use natural ingredients and premium essential oils with a promise of no chemicals or preservatives and no cruelty to animals. They continually strive to deliver the finest products for men to take charge of their physical appearance and appeal, assisting in the journey to transform into a modern Gentleman.

The company was founded 6 years back, and is backed by a premium skincare brand and represented by a top-ranking actor/ star. They have a fabulous online presence along with over 1000 touchpoints like salons, retail stores and beauty shops.

As an E-commerce Head, you will be responsible for all aspects of strategic e-commerce plan by managing the expertise in sales, marketing, technology, and management to deliver a superior brand and shopping experience for all customers.

What you will do:

- Owning the eCommerce website of the brand.

- Managing the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns.

- Being a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure quality and timely publishing of all web content.

- Participating in building and directing a team of ecommerce professionals that can effectively help in developing and executing creative ecommerce solutions.

- Directing integrated campaigns that will deliver an increase in conversion rates, overall order size, and managing margin performance across a variety of product lines.

- Owning and managing Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.

- Providing thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices.

- Identifying new areas of ecommerce opportunities beyond current brand offering.

What you need to have:

- A seasoned professional in the digital retailing market or business-to-consumer (B2C)

- Experience in managing own ecommerce venture platforms will be a plus

- Experience in consumer based startup or D2C vertical of FMCG

- Expertise in the industry and product

- Strong communication skills and ability to work in a team

- Developing and designing online and email marketing campaigns

- Experience in Affiliate marketing, Knowledge of SEO, Digital Advertising: Google Ads, Facebook Ads