eCommerce Head - Marketing - Fashion Design Firm (8-12 yrs)
We are looking to connect with the candidates for leading Indian Fashion Designer.
Incumbents who are are capable enough of creating an E-Commerce channel which is a dedicated e-commerce group/department will be preferred.
Job Description:-
- The Person is responsible for collaborating with cross-functional partners to manage all aspects of the e-commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies.
- Serve as a liaison and primary point of contact within the e-commerce organization for cross-functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test e-commerce initiatives.
- Participate in the development and execution of strategic and tactical business plans with other members of the cross-functional team supporting the e-commerce strategy
- Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
- Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
- Manage all aspects of web analytics related to e-commerce and communicate relevant information to team members, executive leadership and cross-functional partners
- Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into e-commerce projects
- Build and direct a cohesive team of internal and external personnel to effectively develop e-commerce solutions.
- Proven leadership of large e-commerce projects
- Experience with B2C or B2B e-commerce depending on management focus
- Extensive knowledge of e-commerce technology and sophisticated analytics
- Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability
- Provide expertise on current e-commerce industry best practices. Consult on cross-functional projects to ensure e-commerce principles are incorporated
- Identify new areas of e-commerce opportunity beyond current organizational thinking
- Outstanding analytical skills, strong experience interpreting test results & drawing conclusions.
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
- The most important thing is that person should take complete ownership of E-commerce for the brand.
- The best e-commerce leader has to be business-minded, but technically savvy.
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