eCommerce Head - Marketing - Advertising Firm

What we are looking for

We are looking for you if you are inspired by the vision of building India's first global premium beauty house which is dynamic and beautifully crafted with consumer-centric and world class Clean Beauty products.

Overall objective of the Role: Develop, own, drive and implement the overall e-commerce strategy to ensure revenue growth through increased customer acquisition, conversion and AOV. This will incorporate digital marketing strategy including PPC, SEO, affiliate, email and social media marketing.

KPIs

1. % deviation from online sales target

2. Sales achievement as a % of online sales target

3. Average Order Value

4. Revenue per Session

5. Average Load Time per Page

6. Customer Acquisition

a. CAC - Customer acquisition cost

b. CPO - Cost per Order

c. Number of sessions

7. Discovery & Research

a. Search rate

b. Search conversion

c. Recommendation revenue share

d. Bounce rate

8. Select & Checkout

a. Add-to-cart rate

b. Cart-to-checkout rate

c. Check out conversion rate

d. Orders per session

9. Fulfillment & Deliver

a. Orders per day

b. Unfulfilled orders

c. Shipping time

d. Retour rate

Responsibilities

- Develop and manage own website (and sub-sites) by working closely with the IT team, the E-commerce / Website Manager and external agencies

- Develop and manage customer relationship with eCommerce platforms such as Amazon, Nykaa, Myntra etc.

- Develop and implement customer acquisition strategy, including: SEO, PPC, affiliate, social, print advertising, direct marketing and leafleting, as well as emerging channels

- Optimize customer acquisition costs, sales and brand experience

- Manage overall website performance and online trading and ensure continuous improvements to the website

- Conduct regular and in-depth analysis of our customer trends and patterns and act on this analysis to inform short, medium and long term strategy

- Manage the annual marketing budget (customer acquisition and e-commerce) with regular review and reporting on ROI of each activity

- Support brick and mortar retailers through in-store and online sales initiatives to most effectively promote their products in an omnichannel methodology, to capitalize on cutting edge trends in these rapidly evolving markets

Qualifications

Work experience

- 8+ years of eCommerce consumer brands experience

- Experience with eCommerce marketplace such as Amazon, Flipkart, Myntra

- 5+ years of experience in digital marketing

Education

- Bachelor's/Master's degree or equivalent in Business, Marketing, or another related area 

Skills & Competencies required

- Credible and extensive experience of leading e-commerce and digital marketing in a commercial environment - preferably consumer goods

- A strong understanding of current online marketing strategies and best practices

- Understanding of retail and online business development

- Strong understanding of Affiliate and Social Media Marketing

- Ability to travel required

- Experience in building an online-first brand is a plus

- Must have experience in working with tech team in developing brand website for product sales and partnered with social media influencers to review the platform and merchandise

- Ability to collaborate with multiple internal teams to create strategies and plans to maximize sales of managed accounts