eCommerce Head - Hair Care/FMCG

Ecommerce Head for one of the Hair Care Brand

BRAND STRATEGY AND ONLINE CHANNEL EXPANSION :

- Will be expanding the wallet share of own website as well as increasing sales by partnering with different online vendors.

Sales & Operations :

- Develop the overall brand strategy for the online channel to meet growth objectives

- Help define customer priorities and investment allocation based on performance and opportunity for growth

- Gather consumer and competitive insights to guide strategies and plans

- Support the assessment and execution of expansion opportunities including Affiliate Marketing, Direct to Consumer

MARKETING PLAN DEVELOPMENT AND EXECUTION :

- Collaborate with Sales Team and agency partners on the development of plans to support key marketing initiatives including advertising, consumer promotions and new product launches

- Evaluate and make recommendations on customer-specific programs available to promote the brand

- Lead the execution of marketing initiatives including development of marketing/merchandising materials, digital banners/assets, sampling events and coordination with customers and external partners. Conduct post-programming analysis and recommend future programs based on results.

- Manage agencies and vendors from creative development through execution

BRAND ONBOARDING DEVELOPMENT AND MANAGEMENT :

- Lead the development of engaging brand/product pages and other digital content that reinforces the Brand's positioning

- Identification of Leading Brands to introduce to portal

- Ensure that content (including product descriptions and other copy points) is as per hygiene standards and continuously updated, refreshed, and designed for SEO optimization

- Work on catalogue management for online retailers

REVIEWS MANAGEMENT AND FORUMS :

- Develop strategy and workplan to manage online reviews across top online retailers

- Proactively manage reviews to ensure optimal consumer perception

- Work with third-party vendors to expand our reviews presence where needed

- Strategically leverage forums to further extend and influence the Brand's reach

BUSINESS ANALYSIS, TRACKING, AND BUDGET :

- Responsible for business tracking and budgeting

Industries- Hair care, skin care, cosmetics, personal care.