Recruiter Specialist at Randstad India Pvt Ltd
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eCommerce Head - Hair Care/FMCG (7-10 yrs)
Ecommerce Head for one of the Hair Care Brand
BRAND STRATEGY AND ONLINE CHANNEL EXPANSION :
- Will be expanding the wallet share of own website as well as increasing sales by partnering with different online vendors.
Sales & Operations :
- Develop the overall brand strategy for the online channel to meet growth objectives
- Help define customer priorities and investment allocation based on performance and opportunity for growth
- Gather consumer and competitive insights to guide strategies and plans
- Support the assessment and execution of expansion opportunities including Affiliate Marketing, Direct to Consumer
MARKETING PLAN DEVELOPMENT AND EXECUTION :
- Collaborate with Sales Team and agency partners on the development of plans to support key marketing initiatives including advertising, consumer promotions and new product launches
- Evaluate and make recommendations on customer-specific programs available to promote the brand
- Lead the execution of marketing initiatives including development of marketing/merchandising materials, digital banners/assets, sampling events and coordination with customers and external partners. Conduct post-programming analysis and recommend future programs based on results.
- Manage agencies and vendors from creative development through execution
BRAND ONBOARDING DEVELOPMENT AND MANAGEMENT :
- Lead the development of engaging brand/product pages and other digital content that reinforces the Brand's positioning
- Identification of Leading Brands to introduce to portal
- Ensure that content (including product descriptions and other copy points) is as per hygiene standards and continuously updated, refreshed, and designed for SEO optimization
- Work on catalogue management for online retailers
REVIEWS MANAGEMENT AND FORUMS :
- Develop strategy and workplan to manage online reviews across top online retailers
- Proactively manage reviews to ensure optimal consumer perception
- Work with third-party vendors to expand our reviews presence where needed
- Strategically leverage forums to further extend and influence the Brand's reach
BUSINESS ANALYSIS, TRACKING, AND BUDGET :
- Responsible for business tracking and budgeting
Industries- Hair care, skin care, cosmetics, personal care.
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