eCommerce Brand Marketing & Execution Role - FMCG - IIM/MDI/ISB/FMS

Ecommerce Brand Marketing and Execution

Location - Kolkata

Reports to- Head Ecommerce

Key Responsibilities:

NEW PRODUCT DEVELOPMENT :

- Develop independent market view and consumer trends for identifying new product ideas.

- Lead the design, development and Go-to-Market strategy for New Products/ Combo- s/ Multi-packs

- Work closely with the Brand and Innovations team for the launch of the new products.

MARKETING EXECUTION :

- Plan & manage the execution of monthly advertising and promotions calendar. Manage marketing budgets and ensure profitable ROI across all marketing efforts

- Closely monitor competitive activities, positioning, brand health, and brand share. Track competitive SKU's for promotions offers.

- Maintaining consistency in brand image, positioning, and communication across all customer touch-points, brand assets, campaigns, etc.

- Partner with the team to dive deep on root causes & address relevant opportunities/weakness through innovative marketing/ advertising/ communication programs

AGENCY MANAGEMENT AND DIGITAL INITIATIVES :

- Manage Digital and creative agencies, collaborate closely as strategic partners

- Build a strong brand connect with the target audience through campaigns, events, and partnerships in alliance with Digital Agency and Ecommerce Platforms.

- Work closely with Digital Media teams to plan integrated media campaigns for driving traffic to ecommerce portals

- Customer acquisition and cost reduction through effective campaign management across digital channels.

BRAND MARKETING :

- Defining user journey & experience for understanding consumer behavior and brand connect

- Drive new customer acquisition with a strong understanding of the brand and business goals. Increase Customer Lifetime Value through effective segmentation and targeted promotions

- Undertake all market research for obtaining feedback on various aspects of the brand growth objectives for the year. Strategize, plan & execute integrated marketing campaigns/ projects to engage customers effectively.

- Prioritize marketing projects and ensure efficient execution with available resources

Education/Experience:

- 5-8 years in eCommerce/ FMCG/ BrandMarketing role

- MBA/ Master's degree in Marketing from a premier institute

- Should have strong consumer (B2C) marketing experience & Ecommerce business model know-how

- Experience developing & optimizing Ecommerce Brand marketing strategies

- Knowledge of Marketplaces, Innovation Trends, Consumer behavioral aspects.

- Proficient in data analysis and delivering actionable insights

- Exceptional project management, communication, and leadership skills

- Excellent time management skills with the ability to prioritize a diverse workload