eClerx - Process Manager - Ad Operations

Ad Operations

Keyskills : DFP, DCM, AdWords, Google Analytics

Designation : Process Manager

Experience : 4-7 years

Qualification: BE/MBA

Location: Airoli, Mumbai

Shift: 7.30 pm - 4.30 pm

Working Days: 5 days (Saturday - Sunday Off)

Job Description :

- Excellent Knowledge of DoubleClick for Advertisers (DFA) platform

- Hands on experience in digital media buying and planning

- Experience in Managing Publishers account in DoubleClick

- Knowledge of Double Click Report Building and Attribution Models

- Third party pixel testing and verification

- Building relationship with publishers, clients and internal teams

- Setting up campaigns, creating custom ads

- Overseeing campaign budgets, making continuous changes to creatives, targeting, bidding, landing pages to ensure results

- Creating Network, User Logins, and User Roles for DFA Clients & Managing permissions

- Partner with cross functional

- Teams including Support, Agencies, Regional Marketing teams to ensure timely and high impact

- Results for the clients

- Creating guidelines for all campaign creatives, landing page URLs, campaign names etc.

- Experience with standard digital ad pricing structure and bid management (CPM, CPC, CPA, CPL)

- Campaign management

- Understand and implement tracking through URL parameters and ad servers (DCM)

- Create and Analyze reports to ensure better campaign performance

Critical Competencies :

- Excellent Communication Skills

- Should have expertise in Google Analytics, Google AdSense

- Strong MS Excel and PowerPoint Skills

- Knowledge of Ad servers and creating tags