EBO Manager - Retail/FMCG

- Responsible for retail operational growth & retention, increasing market share

- Responsible for the measurement and effectiveness of all the process both external & internal

- Lead budgeting, forecasting & financial reporting for retail stores

- Overall fiscal responsibilities for achieving business plan goals and budget objectives through sales. Margins, profitability and other financial measurements

- Manage & implement brand initiatives, programs & procedures to promote key measurements & achieve a competitive advantage in retail markets

- Ensure best-in-class consumer & brand experience

- Should be well versed in recruitment & training of Brand Staff/Store team

- Set clear & measurable objectives for direct reports

- Develop the strategic vision for brand's presence at retail spaces across Pan India level

- Should have keen interest in Business Development through Franchisee onboarding

- Lead the utilization of data driven tools and system both qualitative & quantitative research to build brand name

- Drive campaigns from planning to execution and beyond to meet key performance metrics

- Design and execute Email Marketing/SMS/WhatsApp Marketing plans

- Constantly optimize marketing activities to improve return on investment

- Allocate budgets and analyze and recommend modifications to ad spends

- Tracking new user acquisition and conversion rates

- Improving the usability, design, content and conversion of the company website. To plan and effective execution of the Website Promotions and also track and evaluate the ROI

- Tracking and analyzing category, competition and consumer trends on various digital platforms

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management

- Must have 4+ years of experience in multi retail operations, marketing & business development, with 2+ years into Zonal or National level