08/04 Vibhor Mathur
Manager - Human Resources at EatTreat

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EatTreat - Manager - Marketing (4-5 yrs)

Delhi NCR Job Code: 684295


1. Define the brand positioning, and design and deploy strategies to strengthen the brand and build brand equity.

2. Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand

3. Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics

4. Develop a deep understanding of target consumer and become his/her advocate across company initiatives

5. Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness.

6. Driving viewership (awareness, intention to watch) through disruptive and innovative communication strategy and marketing plans.

This involves:

- Developing actionable insights into an effective product, media and communication plans

- Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment

- Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios

- Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers and the internal corporate communications team

Women-friendly workplace:

Maternity and Paternity Benefits

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