Specialist - Digital Marketing
Job Description:
We are seeking a skilled- Performance- Marketer with expertise in Google and Facebook platforms to join our ecommerce division.
In this role, you will manage and execute- performance- marketing- campaigns aimed at driving traffic, acquiring new customers, and generating revenue growth.
You will be responsible for creating and implementing customer acquisition strategies across paid channels, optimizing- marketing- activities for ROI, and playing a key role in formulating business growth strategies.
Key- Responsibilities:.
- Campaign Management: Execute and optimize- performance- marketing- campaigns to maximize traffic, customer acquisition, and revenue growth.
- Strategy Development: Build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel.
- Channel Optimization: Drive- performance- across all channels, including Facebook, Google, organic, direct, and affiliate sources.
- Optimize- marketing- budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently.
- Analytics & Reporting: Regularly evaluate channel- performance- based on KPIs, conduct A/B tests, and create reports with actionable insights for ongoing optimization.
- Customer Experience: Oversee digital D2C initiatives, ensuring customer delight through on-site and off-site interventions.
- Focus on metrics such as sales, traffic, engagement, LTV/CAC, and NPS.
- Innovation: Develop and implement 10X growth ideas to discover new ways to grow or optimize existing referral funnels.
- Cross-Channel Integration: Ensure an optimal- performance- marketing- channel mix, including digital media, offline channels, analytics, and CRM.
- End-to-End Management: Actively manage and grow paid campaigns, oversee operations of websites, apps, and content platforms.
What You'll Bring to the Team:
- Experience: 2-4 years in- performance- marketing, preferably with a D2C brand or agency.
- Experience in ecommerce is highly preferred.
- Technical Skills: Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics.
- Analytical Expertise: Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations.
- Strategic Vision: Expertise in building multi-channel- marketing- strategies, including affiliate- marketing, PPC, social media, and organic growth.
- Customer Journey: Experience in creating end-to-end online customer journeys that enhance engagement and conversion.
Join our team and play a critical role in driving growth and success for our ecommerce division!.
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