e-Trio - Marketing Manager - Digital Marketing & Social Media

The Digital Marketing and Social Media Manager's role is responsible for developing and executing overall strategy for social media and digital marketing efforts for Etrio Automobiles. It is an opportunity for the right individual to have an impact on the brand through progressive marketing strategies across all digital media. This person will be responsible for targeting customers through the use of social media, as well as select online media opportunities, and online branding and establishing strategic digital partnerships for both the brand and specific event.

The Digital Marketing and Social Media Manager will initiate search engine marketing (SEM) and pay per click (PPC) strategies to execute marketing plans and achieve ticket sale goals. Knowledge of search engine optimization (SEO) techniques will also be helpful as well as identifying new avenues and opportunities for online marketing. Good verbal and written communication skills are required.

ESSENTIAL DUTIES/RESPONSIBILITIES: (including, but not limited to)

- Create and maintain all web listings and E Blast correspondences for programming, education and development departments.

- Track and monitor the success of online initiatives and report them to key staff members.

- Design/execute marketing plans and promotions.

- Identify and report on digital and social media trends.

- Maintain institutional marketing campaign press as well as monitor and maintain all digital media outlets.

- Stay current on all social media developments and best practices.

- Basic graphic design work.

JOB REQUIREMENTS:

- Social Media, Interactive, Web and Public Relations skills.

- Knowledge of online technology, particularly including blogs, social networks, virtual worlds, wiki's, mobile and other emerging trends- including but not limited to Facebook, Twitter, Instagram and Pinterest

- Superior knowledge of Social Media landscapes, networks, toolsets

- Strong communication, research, presentation and creative skills.

- Passion for new media that will be infectious among colleagues, guests and the entertainment industry.

- Knowledge of Adobe Creative Suite, especially Photoshop.

- Full knowledge of MS Office required including Excel, Powerpoint, Word.

- Must be creative and be able to think outside of the box.