eCommerce Specialist - Campaign Management

- Location: Kopar Khairane, Navi Mumbai

- Notice Period: Immediate

Key Responsibilities:

- Campaign Planning and Execution - Developed and executed end-to-end performance marketing campaigns tailored to quick commerce and e-commerce platforms.

- Plan platform-specific promotional activities, including sponsored listings, banner ads, and performance-based campaigns.

- Collaborate with quick commerce partners to implement co-branded campaigns and exclusive offers.

- Optimisation and Analysis - Continuously monitor campaign performance metrics such as CTR, CPA, ROAS, and conversion rates.

- Use A/B testing, keyword optimisation, and creative iterations to improve campaign effectiveness.

- Leverage platform analytics tools and dashboards to identify trends, gaps, and opportunities for optimization.

- Budget Management - Allocate and manage budgets for performance marketing campaigns across platforms.

- Ensure cost efficiency by monitoring spending and ROI on a daily, weekly, and monthly basis.

- Report on budget utilization and recommend adjustments based on campaign performance.

- Collaboration and Coordination

- Work closely with the creative and content teams to develop high-performing ad creatives and messaging.

- Collaborate with the sales and e-commerce teams to align campaign objectives with revenue goals.

- Partner with supply chain teams to ensure sufficient stock availability during promotions.

- Platform and Market Analysis

- Stay updated on quick commerce platform algorithms, trends, and ad product innovations.

- Conduct competitor analysis to benchmark performance and identify areas of opportunity.

- Analyse consumer behaviour data on platforms to refine targeting and segmentation strategies.

- Customer Retention and Loyalty