Executive at Dun & Bradstreet
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Dun & Bradstreet - Assistant Manager/Manager - Digital Marketing (2-5 yrs)
- Responsible for all Digital Platform
- Ideate and create digital marketing campaigns
- Work and manage the digital marketing agency
- Own the lead to business generation funnel for marketing campaigns
- Analyse data and MIS to improve campaign performance
- Create a multifaceted social and content approach to reach out and engage
- Be responsible for driving brand awareness, user engagement and brand/product preference using content as a hook
- Work extensively with multifunctional teams to initiate measurable experiments and create successful content stories
- Work on SEOs
Candidate profile:
- Graduate. Certification in GA/other key analytical tools would be preferred
- 2-5 years of experience in running digital marketing campaigns with knowledge of GA. Prior experience in Google Adwords would be preferred.
- Exposure to RTB/programmatic platforms would be an added plus.
- Should have used data to improve campaign performance and business
- Highly analytical and numbers oriented
- Good communicator. Ability to multitask. Manage partners
- Self-starter. Always ready to test, learn and relaunch
- Collaborative and assertive
- Open to new ideas/perspectives with a problem solving approach
- An idea factory
- Highly adept in and very knowledgeable of trends in social media
- Strong data orientation preferred
- Have run high impact social campaigns in the past
- Connect seemingly disparate sets of information to help business grow using content ideas as a glue
- Self-starter. Always ready to test, learn and relaunch
- Excellent communication and presentation skills
- Collaborative and assertive. Need high levels of persuasive skills
- Creative and inquisitive
- Worked in a B2B environment or for B2B clients preferred
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