18/11 Harsha Thota
HR at DSP Investment Managers

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DSPIM - Assistant Manager - Digital Marketing (1-4 yrs) Premium

Mumbai Job Code: 865446

Assistant Manager - Digital Marketing

Location: Mumbai

What is the roles objective?

- Setup & Execute digital engagement campaigns across email, SMS, web & app notifications

- Campaign Execution

- End to end campaign management for different organic channels.

- Understanding and working on existing tool to identify & extract maximum value

- Testing to ensure/ improve deliverability across devices and screens

- Coordinating with internal teams/ technical team on requirements/ delivery

- Extraction & clean-up of campaign data

- HTML conversions and execution for Emails

- Converting text/documents to HTMLs

- Improving email performance by studying deliverability techniques

- Working on set-up email engines like Mailchimp/Netcore for one time/ drip emails

- Experimenting with ideas like Movable Ink features (Countdown Timer, Polling & Video in-html)

- Creating mock landing pages (testing/ support only)

 Utilize automation tools to improve efficiency of campaigns : 

- Helping in execution of campaign logic

- Coordination with relevant agencies for usage of installed automation tools like webengage/ resulticks/ lemnisk

- Testing of campaigns across installed tools

- Measurement & reporting

Monitor, Track & Report campaign performance across channels: 

- Track funnel flow metrics for campaigns

- Identify successes and failures across organic channels

- Development & monthly reporting of marketing metrics dashboard

- Feed campaign data back to the Digital & Data Team

Managing all billing & invoice related activities for the digital team

What skills do you need to possess?

- Experience with Excel operations related to large quantum of data - append, pivot tables, Vlookup etc

- Experience or some working knowledge of SQL

- Working knowledge of HTML, CSS, JavaScript

- Database knowledge and list building expertise: should know how to optimize email lists, experience in working with large & complex datasets is a plus

- Highly analytical (for eg able to derive meaning from data through A/B testing and email optimization)

- Strong bonus if has experience with automation platforms (but not necessary)

- Knowledge of basic personal finance would be a bonus

What is the prior experience needed? : Up to 4 years of relevant experience

What qualification you should have? : MBA or equivalent degree

Women-friendly workplace:

Maternity and Paternity Benefits

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