DSJ Keep Learning - Manager - Marketing

Job Description:

At DSJ Keep Learning, marketing managers are responsible for driving revenue growth of a product vertical.

This particular position is dedicated to our management vertical, where we are selling masterclasses and degree programs ranging from Rs. 1,000/- all the way to Rs. 4,00,000/-.

Roles and Responsibilities:

- Own the marketing acquisition funnels - research, media planning, generation and nurturing of leads.

- Devise and plan marketing plans across the funnel for various products under the vertical: Above-the-line (ATL) and Below-the-line (BTL) activities.

- Work with the marketing team and agencies to plan and execute lead generation activities.

- Own the marketing communication for a given vertical from marketing collaterals, to paid ads, to blogs and website.

- Strong grasp on number crunching and analytics to calculate the ROI on marketing campaigns.

- Conduct webinars and smart engagement activities to engage with prospective audience.

- Managed vendor relationships with affiliates and agencies for various services.

- Well-versed on digital marketing channels and relevant metrics to measure those channels.

- A fundamental understanding on SEO, SMM, content marketing, branding, marketing automation and lead generation.

- Impeccable communication skills.

- Prepare marketing and sale forecasts for upcoming quarters.

- Research and discover new ways to boost sales for the product.

- Coordinate with the sales vertical to gather market feedback and ensure timely feedback on marketing campaign quality.

Desired Candidate Profile:

We're looking for driven individuals who are looking to make the most out of their corporate career. Our team prides itself on its performance, and we're looking for someone who enjoys a similar mindset.

- 4+ years of work experience in marketing and managing marketing teams.

- Someone who has already worked in the education/education technology space.

- A mindset of sales, with a focus on getting students to enrol for the right program in the shortest time.

- A winning attitude with impeccable written and spoken skills in English.

- An approachable and easy to talk to personality.

- A strong focus on customer-service, delivered with empathy and passion.

- A proficient manager who can motivate the team and push them towards their targets.

- Proficiency in tools like Hootsuite, SEMrush, Google Analytics etc.