DrStore - Manager/Senior Manager - Marketing

Salary Offered : 12-18 LPA

DrStore is India's first & only Group Purchase Organization (GPO) for clinics, small to medium size nursing homes & hospitals. The powerful combination of product & services offered by DrStore GPO allows the small & mid-size practices to exercise the purchasing power of a large organization while maintaining their independence. Our core objective is to enable healthcare service providers to manage their complex supply chain cost-effectively and adopt state of the art technology to further enhance practice.

Responsibilities :

- Manage the Marketing, Graphic Design, Advertising, Social Media, Communications and Public Relations.

- Develop the annual marketing strategies (corporate campaigns, advertising, web, social media/public relations, loyalty programs) and the tactics and resources necessary to achieve goals; measure, evaluate, and analyze marketing programs

- Integrate with E-Commerce, Product Development, Sales and Strategy teams to develop new and ongoing product launch strategies

- Direct the development of advertising (print, digital, social, TV, radio) and consumer communication programs

- Oversee the development and execution of social media programs

- Evaluate market research to identify emerging trends and growth potential

- Work with IT team to manage the company website

- Lead strategic development of all corporate marketing collateral and video production

- Partner with sales teams to develop marketing and promotions plans

- Work cross-departmentally to ensure alignment and effective execution of marketing programs

- Manage company Events, Exhibitions, professional conferences and seminars.