Droom - VP - Marketing

Job title : VP of Marketing

Location : Gurgaon, Delhi NCR

- Want to be part of the most disruptive, innovative mobile commerce start-up in India with world-class team, long-term vision, and top global investors backing it up- Dont just dream it. droom it!

- VP of Marketing will oversee and manage the teams and efforts responsible for planning, implementation and execution of online customer acquisition and retention campaigns, with the focus on directly generating and positively impacting business growth.

An ideal candidate will possess the following skills :

- 8+ years of experience working in a Marketing Management role with experience in business development, marketing and customer acquisition

- Create, own, and implement overall marketing strategy, providing leadership and direction to marketing team members.

- Understanding of the company's unique market position and what advantages and challenges this presents for marketing channels

- Develop, iterate and launch marketing programs, rolling out to multiple new markets

- Manage and lead the Marketing teams full-time,Publicity, Demand Generation, Product Marketing, Program Management and Brand Management

- Plan and execute integrated marketing campaigns that build pipeline and mature existing opportunities

- Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social and more to build lead database and increase qualified opportunity creation

- Manage, track, report and present programs budgets by channel - campaign costs, performance, and ROI through the demand generation lifecycle

- Comfortable Operating in a Fast Paced Environment focused on Outcomes

- Demonstrable success in creating, executing and measuring marketing campaigns across channels with a track record of success achieving KPIs in the high tech market space

- Provide marketing expertise to the Company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.

- The ability to articulate your brand vision to the community at large and your internal teams

- Should be an enthusiastic, experienced, metrics oriented marketer who enjoys a challenge

- Should believe in inputs and outputs for all marketing related activities

- Should be comfortable discussing the pacing and timing of SEO, SEM, Email and Social related activities

- Should be planned and implemented webinars, conferences and other offline activities

- Ability to collaborate across departments

- Result oriented and ready to take ownership

- Desire to make impact and high work ethics

- Droom offers competitive compensation, stock options, great learning & exposure, and merit based career path. Your career growth will be in your hands and your role will be what you carve out.

About Droom :

- Founded in April 2014 in Silicon Valley, droom is India's first mobile marketplace to buy and sell used and new automobiles.

- At droom, passion, energy, innovation, and customer centric approach are always welcome. We are passionate about building mobile consumer technologies, enabling automobile sellers to sell online, and offering the world-class mobile shopping experience. droom is non-formal, fun, collegial, non-hierarchical and high-energy environment. At droom you can deliver the best work of your career without having to worry about work politics, delays, biases or slowness.

- We believe that the best mobile shopping experience can be built only with the most customer centric and passionate people. If this sounds like you - we want you. To learn more about droom, please visit droom.in