- Responsible for design and execution of marketing strategies. Innovations, designing, and planning the product portfolio, building supply chain network, capacity building and allocating marketing activities, setting goals and ensuring the long term viability of each location.

- Market research through various means - formal and informal. Keeping in touch with ground realities through structured feedback from consumers, trade and sales teams.

- Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing/branding campaigns

- Product positioning brand communication, media and promotion strategies and roll-out. Brand to be marketed stands for a rural and urban E-commerce platform.

- Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations.

- Product feature's enhancements and re-launches.

Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives.

- Innovations, new launches and training sales and partners on products.

- Monitor/track the monthly performance of brands and budgets and deliver the objectives..

- Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities.

- Regular reporting to the senior management and interaction with other stakeholders for inputs, approvals, and execution support.

Team management and mentoring to optimise results and learning.

- Defining and executing the organization's Internal employee oriented brand strategy and communications

- Manage all aspects of Digital Marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.

Desired Profile :

1. MBA/PGDM

2. Post qualification work experience of 10-13 years in the FMCG industry.

3. Past/present experience should comprise of Marketing team leadership,

- Designing & executing marketing strategies including innovations, research, new product development sourcing & marketing, and preferably some sales as well.

- Product positioning brand communication, media and promotion strategies and roll-out.

4. Should have knowledge/experience of different FMCG market segments, competition, pricing, distribution, and sales strategies.

5. Understanding of present and future trends relevant to redeveloping current products and innovating for new ones.

About Drishtee:

- Drishtee is a social organisation working with rural communities in 6000 villages across India, we have an extensive presence in Assam, Uttar Pradesh, and Bihar, with few initiatives in parts of Rajasthan, West Bengal, Orissa, M.P., Maharashtra, Chhattisgarh, Haryana, Karnataka, Uttarakhand and other North Eastern states.

- Our Vision: Drishtee envisions a world where all communities are empowered to achieve shared prosperity.

- Drishtee aims to develop and nurture 500,000 sustainable rural enterprises in the next 5 years, the partnership is with local communities and in collaboration with other stakeholders. To accomplish the objective of formation of enterprises Drishtee requires to play the role of a facilitator for community building within the villages, this entails a continuous and holistic understanding of rural landscape for sustainable development of enterprises and possibilities of forging partnerships.

Salary offered : 12 - 15 LPA

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.