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HR at Dr. Reddys Laboratories Ltd
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Dr. Reddy's - Manager - Digital Marketing (5-7 yrs)
Digital Marketing Manager
Description :
- Identifying opportunities for value creation through digital transformation within the organization through understanding of stakeholder business goals, current processes and constraints, customer journeys and business roadmap.
- Bridge the gap between business goals and consumer problems; define and own the short term and long-term product roadmaps in line with the goals set by the business team.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence - enhance brand awareness, lead generation and conversion rates
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Identify new growth strategies across various streams impacting business
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and design customer journeys
- Implementation of account based marketing for key accounts.
- Driving and nurturing leads across various channels for value generation
- Managing cross functional teams for product implementation.
- Engage with customers & partner with internal stakeholders (Marketing, Operations, Business, Communication, and Growth) to prioritize, drive, and implement the product changes.
- Understanding of business requirements and As-Is process mapping for arriving upon a To-Be process.
- Working with markets teams for conceptualizing patient centric care management solutions for creating value beyond the pill and improving therapy outcomes.
- Effectively manage projects within schedule & budget in coordination with implementation partners.
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