Dr.Reddy's - Engagement Lead - Digital Marketing&nbsp;&nbsp; - The Digital &amp; Process Excellence team in Dr. Reddy's laboratories has the charter to build a competitive edge to the business by proactively building world-class high quality innovative and Business Process Improvement solutions/Services for all geographies of business including Emerging Markets and India - the future growth engine of the company. To enable this vision, the team focuses on : - Creating strategy that not only aligns with business priorities but also creates and enables new business models that add competitive advantage to business. - Building thought leadership and expertise in emerging technologies and creatively applies it to different needs of the business. - Driving continuous Business Process Simplification, Improvement and Excellence. - Implementation of projects within time and budget addressing critical business needs leveraging appropriate technology. - Driving and Ensuring benefit realization of various implemented projects. - Sustaining and maintaining a world class Digital infrastructure and Application landscape. - We are looking for bright individuals who have passion for creating innovative business solutions leveraging appropriate and emerging digital technologies. Ideally candidates should have: Domain Knowledge : - Excellent Functional knowledge of Sales and Marketing in Pharmaceuticals, FMCG, E-commerce domain - Exposure of CRM, CLM and KOL processes and solutions will be an added advantage Digital Marketing Expertise : - Experience in digital marketing with expertise in Email, Search (SEO &amp; PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Display, Affiliates - Knowledge of Google Tag Manager and Web Analytics tools (Google Analytics, Adobe Analytics, and Social Media Analytics etc.) - Prior working knowledge of Social Media Engagement Tools such as Hootsuite, Brandwatch etc. - Ability to define ROI metrics for brand campaigns as per campaign objectives - Prior experience as Product Manager (UI/UX, Customer funnel, A/B testing etc.) would be an added advantage Business Process Experience &amp; Digital : - Ability to identify and leverage Best Practices and Digital Technology trends across Industries for Pharma business processes with a focus on Sales &amp; Marketing - Capability to lead business process improvement engagements using Digital Technologies and allied change management - Experience in automating Business processes especially Sales &amp; Marketing processes using traditional and digital technologies like Mobility - Mobile Apps / Social Collaboration / Analytics / Cloud Computing / Big Data etc. - The capability of creating Digital Technology-enabled solutions addressing critical business needs

Hyderabad

Dr Reddy's - Engagement Lead - Digital Marketing   

Dr Reddy's - Engagement Lead - Digital Marketing    ,Job Description for Dr Reddy's - Engagement Lead - Digital Marketing    in Dr Reddys Lab in  Hyderabad for (8-12) years of experience. Apply Now!

Job Description for Dr Reddy's - Engagement Lead - Digital Marketing    in Dr Reddys Lab in  Hyderabad for (8-12) years of experience. Apply Now!