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04/01 Abhipsa Barik
HR at Dr Lal PathLabs

Views:746 Applications:73 Rec. Actions:Recruiter Actions:2

Dr Lal Path Labs - Deputy Manager - Digital Marketing (6-8 yrs)

Gurgaon/Gurugram Job Code: 878447

Role Purpose:

Responsible for Planning, Designing & Implementing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns

Key Result Area:

- Plan and execute all digital marketing strategy, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Analyzing the digital initiative performance, preparation and presentation of the required daily, weekly & monthly performance review reports with leadership

- Brainstorm new and creative growth strategies & develop digital content for branding & promotion

- Develop meaningful content for our brand s promotion on various digital mediums

- Increase revenue by creating effective social media campaigns for LPL and working on their execution.

- Implementing Digital promotion strategies

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Analyze and forecast the months sale at the start of the month with the budget suggestions

- Collaborate with internal & external teams to create digital campaign pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption of new technology where appropriate

- Responsible for lead generation through various digital marketing initiatives

What we are looking for:

Knowledge & Skill :

- Thorough knowledge and expertise in Social Media Marketing

- Detail understanding & knowledge of new technology and digital platforms

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Highly creative with excellent analytical abilities

- Outstanding communication & interpersonal skill

Competencies:

- Analytical Mindset

- Collaborative & Influencing

- Creative and Innovative

- Ability to work in Team

Experience & Qualification:

- 6-8 years experience in Digital marketing or similar role

- Masters Degree in Marketing

- Hands On Experience in Data Analytics

- Prior experience with Retail Digital Marketing, Healthcare Marketing, Telecom Marketing, FMCG Industry in marketing/ Digital Marketing Role

Candidate Must be comfortable working from office 

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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