Mission:

The mission of the position Head of Marketing is to lead, develop and manage the marketing and branding strategies for the organization. The responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term goals.

Job Responsibilities:

Strategy & Planning:

- Lead, develop and implement strategies and goals based on market research, trends, dynamics and customer needs to create awareness about activity. Lead, develop and manage a complete Online/ Offline Marketing plan to build brand awareness, and generate revenue for the organization.

- Formulating, directing and deploying the successful marketing campaigns and owns their implementation from ideation to execution. Develop and execute marketing activities focused on lead generation, lead nurturing, conversion optimization and driving awareness and brand equity that build a loyal customer base.

- Responsible for making continuous improvement in existing systems, resources and efficiencies of Department to increase business and branding of the organization.

- Forecast annual revenue plan, assign targets to teams and through them develop and well laid out action plan to meet the forecast.

- Develop organic/ inorganic growth strategies, referral and affiliate programs, online display, advertising and campaigns to optimize sales, customer acquisition and retention.

Customer Retention - Acquisition and Promotional Activities:

- Lead, manage and drive key promotional activities/ campaigns to enable achievement of business objectives.

- Establishes and maintains a consistent corporate image and branding for all products/ branch and locations.

- Supervises the operational activities to promote continuous quality improvement, customer service and satisfaction. Develop and lead key activities to develop and maintain customer connect for business.

Content Marketing:

- Lead and develop a content strategy that supports marketing initiatives. Ensuring all content is on-brand, consistent and optimized for user experience. Developing standards and systems for content creation, distribution, maintenance, content retrieval and content repurposing, with implementation of content strategies

- Manage and oversee the creative development of promotional materials, website content and other marketing related projects. Evaluate and manage the corporate content to optimize online marketing effectiveness. Manage all creative resources including designers, writers, and other agency.

CRM:

- Oversees and coordinates the implementation of new CRM and integration with the internal IT function, third-party, and email service providers. Optimize marketing activities through complete automation via CRM. Develop and manage website & mobile application with better UI, features.

Data Analytics:

- Evaluating marketing performance through various analytics. Identify trends and insights, and optimize spend and performance based on the insights. Measure and report performance of all marketing campaigns, and assess against goals (ROIs, KPIs)

Budget and Vendor Management:

- Works within departmental budget to develop & execute cost effective marketing plans.

- Coordinate all vendor management tasks inclusive of working with external vendors and internal employees.

- Meets with key vendors, maintaining relationships and negotiating and closing deals.

- Ensure to track, measure, report and evaluate vendor performance.

People Management:

- Establish and maintain standards of performance and ensure competency check at each role in the department. Train and develop team members with regards to domain expertise for taking up future responsibilities in the division.

- Consistent review, training and performance management of team members.

- Ensure HR compliances and working as per HR policy of organization

- Providing a leadership support function to teams and motivating employees to achieve department goals.

Job Requirements and Qualifications:

- Master's or Bachelor's degree in business administration, marketing, or related field.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

- Strong knowledge of website analytics tools, Experience in setting up and optimizing digital marketing, Up-to-date with the latest trends and best practices in digital marketing and measurement.

- Outstanding ability to plan and manage budgets.

- Preference for the healthcare industry relevant business development, sales, or marketing experience.

- Excellent analytical, problem-solving, and decision-making skills.

- Exceptional leadership and management skills. Effective communication and negotiation skills.

- Strong business acumen. Detail-oriented and persuasive.

Pay Scale: 9.0 to 12.0 LPA

Location: Jaipur

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