Domain Specialist - Google Analytics/Digital Analytics - Data Engineering & Tools

Google analytics/ Digital Analytics

Job title - Digital Analytics - Domain Specialist

Function - Data Engineering & Tools

Job family - Data Engineering & tools specialists

Purpose of Job : Support the business and web/app BA's with input and information about how customers to websites and mobile apps are tracked and recorded - including but not limited to identification of SEO and SEA traffic. User will also interface with 3rd party agencies to keep business goals and tools aligned.

Purpose of Function :

The data factory

They create the :

- Single Version of the Truth

- Single View of the Customer

- Managed for data quality

Assignments :

1. Knowledge of SEO/SEA and experience with Keyword Planner Tool

2. Understanding of configuration, administration and Tag Management solutions of Google Analytics

3. In alignment with our digital analysts you bring our web tracking to the next level and make sure new features are tracked/tested when they go live

4. Strong Understanding of various third parties, media channels and methodologies (Meta, Google, Programmatic, SEO/SEA, UTM, Martech)

Knowledge :

1. Excellent knowledge of Google Marketing platform products, especially Google Analytics & Google Keyword Planner

2. Good knowledge google cloud products like big query

3. Good knowledge on other digital data tools like funnel.io

4. Good knowledge on Digital marketing(UTM, alpha-beta testing, social media marketing)

Education : Excellent educational background preferably in Information technology management or Data analytics; advanced degree preferred

Minimum experience : 5+ years of working experience in digital analytics & google products