Senior Manager HR at DocuBay Media
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Docubay - Specialist - Digital Marketing (5-8 yrs)
Name of Company: DocuBay Media Pvt. Ltd.
About Company: A home for global documentaries. DocuBay is a video OTT platform for the factual entertainment community.
Website: www.docubay.com
Job Description:
- Develop and execute strategies to augment and accelerate brand growth in users & transactions through paid & organic channels.
- Brainstorm new and creative growth strategies & campaigns.
- Formulating communication strategies for brands & products using communication channels & tools like ROI & conversion-driven campaigns.
- Experience in App Marketing is mandatory.
- Continuously measure, analyze and improve performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Work with product, brand and commerce teams to implement changes & campaigns and maximize retention + ROI.
- Drive website traffic & App Installs using Digital Channels.
- Must have demonstrated expertise in Facebook/ Google advertising, Google webmaster tools & Google analytics.
- Strong understanding of acquisition & retention metrics
- Experience in Paid Acquisition, SEO. SEM, Social Media, Web Platforms, E-commerce, Online Business & Lead Management, and Email Marketing.
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