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Assistant Manager - Human Resources at Dlight Energy Private Limited
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d.light - Manager - Brand Communication (3-10 yrs)
- Contribute to the overall development of d.light brand strategies and plans as per the organization need.
- Conceptualize & Lead creative marketing and communication roadmap and approaches to help markets and position d.light to attract partners, new channels & BD.
- Plan & Execute the marketing and communications strategies for various channels/audience (TG). This will include
- Creation of brand positioning platforms and generation of effective communication plan.
- Design and develop creative communication and marketing products - presentations, briefings & New Product Launches etc.
- Plan and implement marketing approaches including targeting, messaging; data analysis, customer profiling and segmentation
- Develop & Execute a digital strategy (including webpage) for various platforms
- Design & manage the engagement programmes for various stakeholders/channels
- Competition benchmarking
- Ensure the brand meets expectations through monitoring marketing trends and partner/stakeholder feedback.
- Ownership of the collateral development including packaging, manuals, spec sheets, POP/POSM material etc.
- Brand training to various stakeholders
- Support the professional development of the team to continuously develop skills and expertise and strengthen brand.
- Media planning, buying & Exposure in vendor management
- Manage the Marketing & Communications budget and ensure programme milestones related to marketing & communications are achieved on time and within budget.
- Represent d.light at external meetings and conferences.
- Manage various agencies/vendors for respective projects, regular reviews & operations.
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