02/01 Pallavi Prasad
Assistant Manager - Human Resources at d.Light Energy Private Limited

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d.light - Assistant Manager/Manager - CRM (4-6 yrs)

Gurgaon/Gurugram Job Code: 649524

Responsibilities:

1. Define the CRM roadmap, key metrics and overall retention strategy for the brand

2. Manage end-to-end campaign aimed at engaging existing customer base through relevant communications. The overall objective is to drive customer retention and loyalty

3. Collaboratively preparing recommendations on targeted offers based on insights derived from analytics and designing a multi-channel communication plan

4. Formulate customer segments, buckets, analyze data and strategize marketing program to increase customer retention, repeat buys and increase revenue growth

5. Increase bucket wise growth across platforms

6. Develop forecasts, measurement plans, reporting and results analysis

7. Provide analysis of data on a weekly/monthly basis and support teams to design schemes/promotions around it.

Desired background:

1. Master's in Business, Marketing or related field; or equivalent experience

2. 5-6 years- experience in CRM and database marketing

Competencies:

1. Hands on experience on various CRM tools

2. Extremely data driven and analytical in approach

3. Ability to work independently, think creatively, solve problems and take initiative

4. Strong project management skills

5. Willingness to work hard driving solutions to complex problems through processes and systems

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