DLF Brand - Digital Marketing Manager

We are looking for a Marketing manager with a strong understanding of digital marketing and performance marketing, marketing insights and analytics, and content strategy to join our Delhi based team. We are looking at building a role which brides our marketing team, with key insights around email marketing, social media, content engagement married with a strong knowledge around performance marketing, social ads, google analytics etc.

Planning:

- Creating a yearly & quarterly marketing calendar with all events/activities

- Identifying key themes/campaigns to run for the above and how to bring them together (above)

Social Media - responsible for strategy definition on channels such as

- Instagram

- Facebook

- Twitter

- Youtube

- Influencers / Bloggers - campaigns

Strategy-

- Create strategy for marketing in different cities across the country

- Offline activation & other area of growth

- Analysis of all revenue driving channels

Digital Marketing

- Driving the digital strategy for the brand

- PAID GOOGLE : All paid campaigns for remarketing and acquisition across all campaign types.

- PAID SOCIAL: Manage the strategy for social adverts, innovative comms.

- Izooto : automated and marketing notifications

- Analysing all channels that drive sessions on the website. Email, Instagram, Direct etc.

- Website Analytics: managing the website speeds, exit pages, bounce rates etc

- SEO / SEM

- Designing the on-page SEO strategy

- Working with agencies to track and implement the off-page SEO strategy

Key Objectives

- To create a clear calendar and action plan for marketing across all channels

- To understand the requirements of each channel and KPIs around deliverables/time frames.

- To build the brand awareness - through innovative marketing promotions/collaborations. Consistent themes.

- To launch an in-depth marketing strategy for the brand

Requirement

- Graduation/Master's degree, preferably MBA from renowned business school

- 3-5+ years of marketing experience

- Experience building and leading teams with the ability to meet deadlines

- Experience using data and metrics to measure and analyse campaigns

- Experience creating, executing and scaling marketing campaigns

- Experience creating launch plans and 360 degree marketing campaigns for fashion and lifestyle brands.

- Strong knowledge of Industry & consumer behaviour trends

- Experience creating multi-channel communication & content strategies in fashion and lifestyle