Project Associate at DJT Corporation And Investments Private Limited
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DJT Corporation & Investments - Manager - Marketing (5-10 yrs)
About us:
Part of a Rs 6000 crores group with diverse interests into hospitality, infrastructure development, real estate etc, we have now ventured into three new areas, namely, Retail, Insurance Broking and Financial Services. Our first year's projected revenues in these new ventures are Rs 200 crores and manpower strength of 200 personnel.
Marketing:
Role and Responsibilities:
- Reporting to the CMD and interfacing with the three Business Unit Heads
- Define objectives and formulate strategies for the Marketing functions for the three ventures
- Brand management and brand strategy including the setting of style guides, brand guidelines, brand vision and value proposition for short and long term
- Employer branding
- Marketing communication including public relations
- Digital marketing and social media
- Supervise advertising, product design and other forms of marketing initiatives to maintain consistency in branding
- Market research, customer persona and behaviour
- Track industry and competition Globally
- Design, develop and monitor marketing campaigns both ATL and BTL
- Coordinate with the three business unit heads for their marketing and related requirements
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