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16/10 Sanjana Eshwar
Manager - Talent Acquisition at Dixcy Textiles

Views:1633 Applications:270 Rec. Actions:Recruiter Actions:41

DIXCY Textiles - Senior Marketing Manager - Brand Building (8-12 yrs)

Bangalore Job Code: 754549


Role Details :

Role : Marketing strategy

Department : Marketing

Grade : Sr Manager

Education : Post Graduation

Designation : Marketing manager - Brand building

Location : Bangalore

Experience : 8 plus years

Role Summary :

- Develop, anchor and deliver on the Marketing & communication strategy

Role Responsibilities :

Marketing Strategy :

- Develop the strategic plan for the marketing function in alignment with the organization strategic and business plan

- Define the brand architecture and implement across all mediums

- Define long term and short-term strategy and KPI for monitoring progress

- Develop marketing budgets and roll out the annual marketing calendar based on seasonal calendar

- Macro level consumer insights through market research to identify opportunities

Brand Positioning and Marketing operations :

- Lead the complete operation of the function in accordance with the direction established in the marketing plan

- Develop a strong brand identity and positioning for Dixcy Scott and other brands

- Work with the agency and give brief on campaigns. Drive innovation to meet set objectives

- Cluster market base and create campaigns

- Strengthen brand positioning through appropriate marketing communication across all touch points

Key Result Areas (KRAs) :

Finance :

- Business understanding

Customer :

- Consumer trends

- Consumer insights

Process :

- Marketing strategy and brand strategy

- Marketing communication

- Internal communication

People :

- Leveraging the internal structure

- Agency team and the research partners

Reporting Relationships :

Reports To : GM - marketing

Women-friendly workplace:

Maternity and Paternity Benefits

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