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07/04 Veeramanikandan
Senior Talent Acquisition at Disprz

Views:151 Applications:37 Rec. Actions:Recruiter Actions:19

Disprz - Specialist - Marketing Automation/CRM (5-8 yrs)

Chennai/Mumbai Job Code: 911272

Job Responsibilities :

- Creation, maintenance, enrichment & segmentation of our leads / account databases

- Improve funnel conversion by Implementing lead scoring practices

- Study the conversion funnel, analyse drop at each stage and implement strategies to increase conversions across the funnel stages

- Designing and implementing the CRM, email outbound, and marketing automation strategies

- Design campaigns & implement automation workflows personalized to customer segment

- Cross-functional working and collaboration with team across geographies (India, ME, SEA) to ensure the effectiveness of the campaigns

- Leverage data to understand patterns for more targeted campaigns / workflows

- Track effectiveness of campaigns & publish appropriate performance dashboards for ROI

Qualification :

- MBA from tier 1/2 business school

- Preferred 5+ years of experience in a similar role preferably working in the B2B SaaS / Product company

- Prior database management experience, preferably in a similar role.

- Expertise with marketing automation tools and CRM, eg: Hubspot, Marketo, Zoho, etc

- Strong research & analytical skills

Women-friendly workplace:

Maternity and Paternity Benefits

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