HR at Novi Digital Entertainment Pvt. Ltd. (Hotstar)
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Disney + Hotstar - Go to Market Role - Entertainment Strategy (6-12 yrs)
ABOUT THE TEAM
Disney+ Hotstar is challenging the old media buying practices by altering the digital advertising landscape completely. The incumbent will be responsible for formulating Disney+ Hotstar's Entertainment ad sales proposition on back of external market intelligence and internal user growth and product/ content innovations.
YOUR KEY RESPONSIBILITIES
Develop Disney+ Hotstar's Entertainment proposition
- Build a narrative for why advertisers should invest on Disney+ Hotstar: Value proposition laying out points of differentiation vs. other mediums
- Develop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate "Why Buy?" propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics
- Create customized solutions to key advertisers linked to their marketing objectives
Own Disney+ Hotstar's Entertainment user growth projections
- Model Disney+ Hotstar's user growth projections based on historical trends and market realities
- Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums
Strategic outlook to the portfolio business
- Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors
- Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market. Building sharp execution templates
- Build relevant post-evaluation process
- Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.)
- Collaborate with measurement lead to develop key elements of Entertainment evaluation decks
- Effectively collaborate with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) to develop solutions
WHAT TO BRING
- Total experience of 8-12 years, out of which 4-5 years of strategy consulting experience. Looking for candidates from top tier consulting firms or FMCG (exposure in brand marketing).
- Structured problem solver
- Ability to develop solutions in an ambiguous environment.
- Strong in analytics with a high comfort around excel modelling.
- Should have worked in inter team and intra team collaborative roles.