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06/05 Parul Vashishta
HR at Novi Digital Entertainment Pvt. Ltd. (Hotstar)

Views:2159 Applications:594 Rec. Actions:Recruiter Actions:73

Disney + Hotstar - Go to Market Role - Entertainment Strategy (6-12 yrs)

Mumbai Job Code: 1091453


Disney+ Hotstar is challenging the old media buying practices by altering the digital advertising landscape completely. The incumbent will be responsible for formulating Disney+ Hotstar's Entertainment ad sales proposition on back of external market intelligence and internal user growth and product/ content innovations.


Develop Disney+ Hotstar's Entertainment proposition

- Build a narrative for why advertisers should invest on Disney+ Hotstar: Value proposition laying out points of differentiation vs. other mediums

- Develop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate "Why Buy?" propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics

- Create customized solutions to key advertisers linked to their marketing objectives

Own Disney+ Hotstar's Entertainment user growth projections

- Model Disney+ Hotstar's user growth projections based on historical trends and market realities

- Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums

Strategic outlook to the portfolio business

- Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors

- Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market. Building sharp execution templates

- Build relevant post-evaluation process

- Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.)

- Collaborate with measurement lead to develop key elements of Entertainment evaluation decks


- Effectively collaborate with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) to develop solutions


- Total experience of 8-12 years, out of which 4-5 years of strategy consulting experience. Looking for candidates from top tier consulting firms or FMCG (exposure in brand marketing).

- Structured problem solver

- Ability to develop solutions in an ambiguous environment.

- Strong in analytics with a high comfort around excel modelling.

- Should have worked in inter team and intra team collaborative roles.

Women-friendly workplace:

Maternity and Paternity Benefits

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