Disney+ Hotstar - Social Media - Editorial & Publishing DISNEY+ HOTSTAR Disney+ Hotstar is the fastest growing entertainment brand in India with over 30 million subscribers and millions more accessing quality entertainment that's not behind the paywall. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice. TEAM GOAL : - We serve high quality entertainment to more than 150 million consumers across many more millions of devices. As we keep scaling, we will grow our user base of paid as well as freemium users through impactful, data-driven and creative marketing. The social marketing team at Disney+ Hotstar is at the forefront of building the brand's relationship with the consumer - both existing and potential audiences. Our ambition is to surprise and delight fans by being a part of and building culturally relevant moments. - The team is the feet on the ground listening to, participating in and fueling conversations with existing and potential fans - building an irreplaceable spot in the consumer's entertainment journey that culminates in them being fans and eventually subscribers. - We are looking for an editorial manager, who is a core member of the social media marketing team, responsible for driving creative innovation and strategy. The individual will be responsible for developing unique and ownable content formats on our brand channels that help promote Disney+ Hotstar's diverse content offering. They will also have a deep understanding of cultural trends and how to leverage them to make the brand an essential part of the audience's social experience. This role demands that the candidate is able to think audience first, develop creative that is insight driven and fuel conversations with different audience groups. YOUR KEY RESPONSIBILITIES : - Editorial Strategy: Develop and maintain an editorial perspective on the Disney+ Hotstar channels that matches the needs of our current and addressable audience base, in addition to creatively promoting our priority content verticals. Create and advance long term strategy to help Disney+ Hotstar into newer platforms and audience spaces. - Creative Format Development and Execution: Develop sharp briefs as well as formats that lead to unique creative formats that service our content and brand priorities. Work cross functionally with internal and external partners to execute against creative needs. - Influencer Strategy: Develop a short- and long-term influencer strategy for the Disney+ Hotstar brand. Work on network development and ensuring salience between external creators and the brand's tone of voice while driving towards our social SOV goals. - Editorial Maintenance: Responsible for the creative output across all Disney+ Hotstar social channels on a day to day basis. WHAT TO BRING : - The candidate should be, first and foremost, a fan of entertainment and a passionate believer in the role social media plays in building a deep and meaningful relationship with the consumer. - 6+ years' experience in entertainment media, preferably in social marketing or editorial roles. - Thorough understanding of the social media landscape including Instagram, Reddit, Twitter, YouTube, Facebook and new platforms like Takatak, Clubhouse. - Hands-on experience and success building and managing fan communities. - Deep understanding of how cultural trends form, and the ability to anticipate and act on it. - You're unafraid of big risks and the ability to pivot without getting stalled by challenges along the way. OUR VALUES : - We are customer obsessed. - We are audacious in vision and action. - We encourage honesty and open dialogue. - We respect everyone and every point of view. - We make objective and data-driven decisions. - We believe trust and accountability go hand-in-hand. - We invest in each other's growth. - We bring our A-game and nothing else. - We take charge and get it done. THE PERKS : - The glory. Almost too much responsibility. - No dress code. Unlimited leave. A fun-life balance. - A ticket on our rocket ship to the moon.

Mumbai

Disney+ Hotstar - Editorial & Publishing Role - Social Media Domain 

Disney+ Hotstar - Editorial & Publishing Role - Social Media Domain  ,Job Description for Disney+ Hotstar - Editorial & Publishing Role - Social Media Domain  in Novi Digital Entertainment Pvt. Ltd. (Hotstar) in  Mumbai for (3-8) years of experience. Apply Now!

Job Description for Disney+ Hotstar - Editorial & Publishing Role - Social Media Domain  in Novi Digital Entertainment Pvt. Ltd. (Hotstar) in  Mumbai for (3-8) years of experience. Apply Now!