ABOUT THE TEAM : - The Lifecycle marketing team is responsible for creating programs that make the user experience on Disney+ across each of the individual markets memorable and result in higher engagement levels. This involves developing and executing a framework across on-platform and off-platform channels that map the entire life cycle of the users. The role involves working closely with cross-functional teams of local commercial and marketing teams, growth marketers, data, growth engineering and content marketing. - You will drive user journey and lifecycle marketing roadmap for new and existing users with the goal of making Disney+ as the entertainment destination for all types of users in each of the APAC markets where we are present. - Planning and execution of all CRM marketing campaigns (Notifications, Emails, SMS) - Incorporating a keen sense of user segmentation and content-user relevance. - Own campaigns execution & measurement for all channels - Setting up & automating all key consumer Lifecycle Journeys across channels - Map customer journeys and identify tracking mechanisms to constantly improve campaign performance for automated campaigns. - Working in conjunction with the product/analytics/creative team to set up campaigns, update and track all the key performance metrics (CTR, Open rates, conversions etc.) across channels. - Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns. - Campaign measurement and tracking - Track, measure and analyze campaign performance & continuously optimize them.

Delhi NCR

Mumbai

Bangalore

Disney + Hotstar - CRM Lead - Growth - International 

Disney + Hotstar - CRM Lead - Growth - International  ,Job Description for Disney + Hotstar - CRM Lead - Growth - International  in Disney + Hotstar in  Delhi NCR Mumbai Bangalore for (5-8) years of experience. Apply Now!

Job Description for Disney + Hotstar - CRM Lead - Growth - International  in Disney + Hotstar in  Delhi NCR Mumbai Bangalore for (5-8) years of experience. Apply Now!