Director/VP - Digital Marketing - eCommerce

This position will serve as the Directly Responsible Individual (DRI) for company's Performance Campaigns (i.e. UAC, Facebook, OEMs, Affiliates etc).

What you will do in this role

- Architect the paid acquisition strategy for company globally, managing around INR 50-75Crs of spends

- Continuously focus on improving ROI for the performance campaigns by identifying the right channels to acquire quality audiences

- Scale acquisitions in India and expand to new geographies globally

- Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.

What you should have

- Strong understanding of the paid acquisitions landscape with 8-10 years of demonstrable experience in UAC / GDN, Facebook, SEM, OEMs.

- Ability to work with tech teams to onboard cutting-edge tools that drive efficiency and scale

- Deep appreciation for communications and the value it brings to the performance of digital campaigns

- Advanced working knowledge of Google Ads Console, Webmaster console, Moz, Google Play Console, Apple Developer account, App Annie and email marketing tools.

- Basic SQL knowledge

Soft skills we'd like you to have

- To be a structured and well-articulated speaker and writer

- Ability to work with founders and CEOs directly

- Direct work experience in a top consumer internet company in India.

- Experience in managing a team of 4-5 people