Director - Strategic Planning - Advertising Agency

"For a top 5 Advertising Agency in India

Must have 8 to 12 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication

Typical responsibilities involve :

Developing ideas and pinpointing business problems

Pulse check of category, consumer & cultural trends

Leading primary research & consumer immersions

Analysing and interpreting a variety of information

Expertise in qualitative and quantitative research

Keeping up-to-date with cultural/social trends and customers' views and attitudes

Undertaking qualitative research activities

Making presentations to clients and agency staff

Evaluating campaign effectiveness

Advertising account planner need enthusiasm, stamina, determination and perseverance to succeed

Key skills :

- Possessing confidence and good interpersonal skills

- Team working abilities

- Presentation and verbal communication skills

- Commercial awareness

- Creativity

- The ability to cope with pressure

- Effective analytical and organisational abilities