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Director/Senior Director - Marketing & Communications - FMCG (10-15 yrs)
About Our Client
Our client is a reputed 160 year global company based out of UK/London. They have strong presence in the Indian market and have been growing consistently year on year. They are looking for a dynamic and experienced brand marketing head to join their India team.
Job Description
The primary responsibilities of the role are as follows:
- Take brand ownership and provide the vision, mission, goals and strategies to match up to business plans
- Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market
- Gain a full understanding of the brand proposition, brand architecture, target consumer and competitors
- Take ownership of the annual brand plan and subsequent execution of the plan
- Act as the go-to person on market and brand information
- Define product strategies and road maps
- Research and determine product weaknesses and areas to be modified
- Monitor market trends, research consumer markets and competitors activity to identify opportunities
- Translate brand strategies into brand plans, brand positioning and go-to- market strategies
- Handle marketing spends, and prepare media briefs across different platforms
- Working with internal and external teams to executive plans
- Responsible for the development and implementation of all communication and marketing strategies
The Successful Applicant
A successful candidate would have the following attributes:
- Minimum of 10 years experience in handling a brand
- Education from a Top Tier B- School
- Minimum 10 years of experience in marketing
- Excellent communication skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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