Senior Recruitment Consultant at iCresset Talent Solutions
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Director - Retention & Loyalty - FMCG/Hospitality (5-12 yrs)
Designation: Director - Retention & Loyalty
Experience: -5-12 years in core Retention & Loyalty, CRM, CLM.
Working Location: Bangalore
Roles and Responsibilities -
- Driving growth through initiatives aimed at repeat base, including growing the overall base of repeat users, driving transactions of repeat users, and improving retention for relevant cohorts of consumers.
- Responsible for user understanding and all efforts linked to this such as segmentation, targeting and positioning for various personas of users.
- Leading all communication into user lifecycle management
- Responsible for all CRM efforts including analytics for repeat base, measurement of repeat efforts, and using these to drive business.
- Working with various stakeholders and teams to coordinate retention and loyalty efforts
- Leads analytics initiatives for the team by working closely with the analytics team, both within and outside marketing, to derive relevant consumer insights.
- Drive thinking for relevant consumer offerings, new service offerings, and innovations to drive the repeat business, and work closely with other teams and stakeholders to implement these.
- Define and own entirely consumer channels of communication such as mailers, push, SMS and remarketing channels such as FB and Google for repeat communication.
- Part of the larger leadership team and a key stakeholder within the organization.
Required experience and skills :
- The overall experience of 5-8 years, with core Retention & Loyalty experience of at least three years.
- Proven leadership and team management skills, have to have led a team comprising R&L managers/channel managers/marketing executives.
- Setting up/defining consumer communication frameworks, and understanding of channels like PNs, Mailers, FB, Google and so on.
- Must be highly analytical and data-driven.
- Should have outstanding communication and leadership skills, be collaborative and a team player
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