Job Summary:

The Director of Product Marketing will be responsible for the overall marketing strategy including messaging, positioning, definition and execution of product marketing programs and managing PR for the Middle East and India. Creating content for messaging and high impact lead generation programs that may include email marketing campaigns, social media marketing, webinars, events, and specific collateral and sales tools will be part of the job responsibilities.

The Product Marketing Manager will coordinate the strategy, production and execution of the above programs in collaboration with the Marketing Operations Manager, the VP of Global Marketing, and other members of the Marketing and Engineering team.

About Company:

Offers an innovative Enterprise Digital Rights Management (EDRM) solution that enables organizations to control usage of information wherever it goes, both within and outside of the organization's boundaries. The ability to remotely enforce and audit who can view, edit, copy, and re-distribute files is enabling organizations to embrace mobility, Cloud and external collaboration with confidence.

This position offers an opportunity to join a rapidly growing organization. Leveraging a leadership presence in India, It has recently launched markets in North America, Europe, ASEAN, and the Middle East to further accelerate growth. As well, It was recently recognized by Frost and Sullivan as a Leader in EDRM, by Gartner as a "Cool Vendor" and by Deloitte as one of the "50 Fastest Growing Technology Companies" due to innovations in the ease of use for accessing protected documents.

Responsibilities:

- Working with regional Sales Teams, define the strategy for optimizing the positioning, awareness, and adoption of Seclore EDRM in the defined markets

- Build product awareness in specified regions through social media marketing

- Research, determine and manage the optimal mix of trade show, networking events, and webinars

- Manage regional PR partners and campaigns to drive brand awareness

- Create email campaign content to drive lead generation and development

- Create content for high quality sales tools including regional customer case studies and testimonial videos, blogs, e-mailers, sales decks, and white papers

- Work with regional Partner Managers to create programs and materials that will enable the success of regional partners

Requirements:

- 10 years+ experience in a PR or Marketing role in the B2B software industry; security software and global experience a plus

- Experience with SEM, SEO and Social Media Marketing

- Basic understanding of Marketing Automation tools

- Exceptional writing skills and a serious enjoyment of creating new marketing content

- Ability to work collaboratively with Sales, Marketing and Engineering team members

- Experience and a love for driving through uncharted territories with little direct supervision

- Strong desire to extend market leadership globally

- Inspired by working in a dynamic environment on something new, challenging and innovative

KRAs:

- Number of SALs/Results from All Marketing Program in region

a) Success of Social Media Marketing (number of SALs)

b) Success of Events (number of visitors/SALs from event)

c) Success of Email Campaigns (number of opens/CTR)

d) Success of Syndicated Content Programs (number of SALs)

- New Client Case Studies

- Create Quality Blogs, White Papers, Unique Sales Tools,

- PR success (awards, number of placements, etc.)

- Reducing sales cycle with effective pipeline marketing materials and programs

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.