Director - Product Marketing Bangalore - Experience: 12+ years. Most of it should be within product marketing. Specific, hands-on &amp; verifiable experience of having driven at-least some (if not all) of the following activities - Positioning, product demand gen, GTM, sales enablement and adoption in a B2B SaaS company previously. - Leadership Provide leadership and direction for the product marketing managers. As a leader he/she is expected to collaborate with the heads of marketing, sales, customer success and product in developing the product marketing strategy and plan. - Product positioning &amp; Messaging:Talk to customers/ prospects regularly. Consolidate inputs from customers, sales reps, product managers and marketing. Carry out competitive research and benchmarking. Synthesize all of this data into a concise and clear product positioning and messaging for different industries and geographies. - Product demand generation Identify the right customer profile. Collaborate with the marketing team to build the right assets/content and distribute our product messaging through different marketing campaigns &amp; channels - Sales enablement Enable the global insides sales &amp; sales team. Train &amp; coach them on our product positioning, messaging, ideal customer profile, industry specific use-cases, demo flow and competitive differentiations. Create specific assets such as slide decks, verticalized product demo setup, videos, competitive battlecards etc. - Product Launches &amp; Feature adoption Collaborate with product, marketing and customer success. Own new product launches, and drive product adoption through digital communications + 1 on 1 personal interactions. - Analytical &amp; Iterative: Strong skills, for products analysis, competitive analysis, and market dynamics. Strong ability to synthesize CRM/marketing data, iterate, run experiments and optimize rapidly. - Communication Skills: Talk to customers and understand their motivations, needs and use-cases deeply. Ability to foster collaboration between multiple departments. Influence outcomes and project manage campaigns. Displays empathy and can gain the respect of sales, inside sales and product team - and persuading/enabling them to adopt a consistent product positioning, messaging, use cases, value prop and benefits. Creative ability to craft product messaging that resonates and connects with diverse markets - Leadership: Supervise, mentor and coach a small product marketing team. And scale it up as the organization grows. About Company : Is an intelligent customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site massages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, Bigbasket, and Tokopedia use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month! Our vision is to build the world's most trusted customer engagement platform for the mobile-first world. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.

Bangalore

Director - Product Marketing - eCommerce 

Director - Product Marketing - eCommerce  ,Job Description for Director - Product Marketing - eCommerce  in Global Consultants Inc. in  Bangalore for (12-17) years of experience. Apply Now!

Job Description for Director - Product Marketing - eCommerce  in Global Consultants Inc. in  Bangalore for (12-17) years of experience. Apply Now!