Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
17/08 Rakesh
Client Partner - Engineering Information Technology practice (EIT) at Spencer N Hills HR Search Firm

Views:157 Applications:48 Rec. Actions:Recruiter Actions:27

Director - Product Marketing - B2B SaaS/IT Product (13-17 yrs)

Bangalore Job Code: 1141170

Director Product Marketing - B2B SAAS IT product org


KRA'S :


- Product Positioning: Develop a compelling multi-level product positioning for single product or product bundles

- Product Roadmap: Serve as a key partner to the product management and engineering teams, helping them craft, define and modify our roadmap based on both customer and market activity

- Define and evangelize the Product Marketing Vision: Define the vision for the PMM function for a product or set of products and rally all stakeholders towards this vision.

- Drive product & feature adoption: Partner with PMs to increase conversion through trial, feature discovery, adoption and product revenue

- Market Trends and Competition: Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy and actionable insights

- Tailor offers based on segmentation, including SMB, Mid-market, and Enterprise customer segments

- Drive product launches: Oversee the development and execution of launch plans for product enhancements or new products

- Develop content and enable the GTM: Communicate products' value proposition with the go-to-market teams and enable sales teams with compelling content, tools, and training, and deliver a range of marketing assets including: website copy, sales tools, event materials etc.

- Partner with various marketing and GTM teams: Including demand generation, brand, communications, Partnerships, Analyst Relations, to ensure unified marketing execution

Qualifications :

- Product marketing experience in B2C and B2B tech, preferably in SaaS

- Successful expert who has created and executed product marketing strategies managed budgets and led hands-on execution

- Have developed the positioning, messaging, and content for products that serve multiple use cases and personas

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
Something suspicious? Report this job posting.