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Senior Specialist - IT Recruitment at People Impact
Views:409 Applications:118 Rec. Actions:Recruiter Actions:45
Director - Product Marketing - B2B SaaS (11-16 yrs)
You will be responsible for:
- Product Positioning and Messaging: Develop and refine product positioning and messaging that effectively communicates the unique value of products to various customer segments.
- Go-to-Market Strategy: Create and execute go-to-market plans for new product launches, working cross-functionally with product management, sales, and marketing teams.
- Market Research: Conduct in-depth market research to identify customer needs, competitive landscapes, and market trends. Use this information to inform product development and marketing strategies.
- Content Creation: Lead the development of high-quality marketing content, including product collateral, whitepapers, case studies, videos, and webinars.
- Sales Enablement: Collaborate with the sales team to provide them with the tools and resources they need to effectively sell our products. This includes training materials, presentations, and competitive intelligence.
- Product Evangelism: Serve as a product evangelist by representing at industry events, webinars, and conferences. Build relationships with industry influencers and thought leaders. Speaking and presenting both internally and externally to promote the story of our product.
- Customer Insights: Gather and analyze customer feedback to refine product positioning, features, and pricing strategies.
- Cross-functional Collaboration: Work closely with product management, engineering, and sales teams to ensure alignment on product goals and strategies. Planning the launches of new product features, and managing the cross-functional implementation of the launch plan
- Budget Management: Manage the product marketing budget efficiently to achieve desired outcomes.
- Establishing individual and team metrics and reporting on success.
You're someone who:
- 10+ years of experience in product marketing, preferably in the B2B SaaS or technology industry.
- Proven track record of successful product launches and marketing campaigns.
- Strong analytical skills to assess market trends, competition, and customer insights.
- Has strong communication, both written and verbal, skills.
- Can develop, organize, and maintain process documentation.
- Can create, update, and maintain training documents.
- Has exceptional project management skills.
- Prefers working in a collaborative, cross-team capacity.
- Can effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
- Is metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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