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22/11 Vinay K
Senior Manager at RGF Professional Recruitment India

Views:5291 Applications:556 Rec. Actions:Recruiter Actions:45

Director - Planning & Supply Chain Management - Retail/Consumer Durable (10-15 yrs)

Bangalore Job Code: 767754

What is the role?

The role leads all Planning (supply, demand, profitability) and Supply Chain Operations for Mobiles - that's around 40 million phones! Practically the entire category will be your key stakeholders; beyond those, you will work with internal stakeholders such as Product, Engineering, Central Supply Chain Planning, Design and Operations, Business Finance; and also external stakeholders such as brands, logistics partners etc.

Key activities include:

1. Planning

a. AOP:

Jointly (with category head) create the AOP Track and deliver the AOP on an on-going basis Recommend specific interventions to correct deviations in achievement vs plan

b. Supply:

- Set joint targets with KAMs and OEMs/brands on product portfolio (broad pricing, specs, launch timing and inventory)

- Leverage unique vantage point of the market and competition launches to drive product strategy and PRM (product roadmap; i.e. recommend opportunity areas and prevent not only portfolio gaps but also directly competing products and product positioning)

- Define and recommend PLC (product life-cycle) by modeling sell-through incorporating market insights, sale-events, price-drops and competitive behaviour

c. Demand:

- Set joint sales (traffic and conversion) targets with sell-side and category marketing / GTM teams

- Track daily, periodic and time-bound demand for BAU, flash- and event-based sales, across specific models, brands and overall category

d. Margins and planning accuracy

- Collaborate with business finance, KAMs and sell-side teams to maximize returns on investments (whether they be in pricing discounts, marketing etc.)

- Pioneer new structures to achieve sell-out without pricing investments

- Improve planning accuracy to eliminate SMNM stock, while also reducing opportunity costs for sales loss

2. Supply chain management

a. SC Planning

- Create, share and tweak plans for slotting inbound and outbound dispatch with IPC

- Innovate to manage peculiarities of the mobiles business model of flash sales and JIT manufacturing

- Manage ad-hoc requests for sell-in and sell-out in accordance with the business requirements

b. In-stock and outbound

- Ensure supplies from OEMs/brands are awarded in-time and in-full, despite peculiarities of the supply and competing for client-level priorities

- Manage central teams to ensure right distribution of stock across FCs

- Minimize QC and other rejections to maximize sell-in

- Ensure smooth high-velocity outbound with customer-friendly SLAs

- PO generation and tracking to fulfilment

c. Sale support

- Go-live of launches, flash and event- sales

d. Reconciliation, reporting and compliance

- PO vs invoicing including rejection, short-supply, excess-supply etc.

- Managing customer escalations

- IWIT, RU and DOH compliance

3. Special projects

a. Reach enhancement: not just delivery but also full-service stack such as exchange and VAS offerings such as CMP

b. RTO reduction

c. Segment share improvement - premium (>25k) segment (EDGE program), entry-level (<7k) segment etc.

What is the team?

- You will report into the category head and will have a seat at the management table making decisions that impact both the category and the organization

- You will have two leads, one each for Planning and SCM reporting into you, each with 3-6 member teams

- You may also have a projects team to drive time-bound specific objective and result oriented projects (such as driving leadership in specific segments, for example)

What does it take?

- Stakeholder management and negotiation

- Data-orientation, analytical prowess, live numbers

- Structured, creative and ad-hoc problem solving - all of it by context

- Business acumen

- Presence

- Values - Audacity, Bias for action and Customer centricity


- 10-15 years of high-performance work experience

- Post-graduate degree desired, but not required

- Experience with similar roles in the retail industry or smartphones will be highly desired.

Women-friendly workplace:

Maternity and Paternity Benefits

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