Director - Performance Marketing - Marketing & Public Relations Firm

Job Opportunity for Performance Marketing Director Role

I am hiring for a leading marketing and PR company for the position of Director Performance Marketing.

Location : Mumbai, Delhi, Bangalore

Model : Work from office/ Hybrid

Job Description :

- Manage team of 4 - 5 Performance Marketing across the geography and get into ground level to perform the task and achieve the business goal.

- The position manages paid marketing campaigns with Monthly budgets of Rs. 5 Crores and above.

- Own end-to-end execution, measurement, reporting and optimization of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.

- The role requires IC (Individual Contribution) + Team contribution and even manage external agencies.

- Managing and maintaining large keyword lists.

- Improve quality score of ads on google and optimize campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.

- Radical Accountability : Run the vertical like your own business. Product is incredibly high quality with 20%+ conversion.