Director - Performance Marketing - Enterprise/SaaS

Role: Director Performance Marketing

Company: Happay

Location: Bangalore

Experience: 6-8 yrs. (5-6 years in B2B SaaS, Tier 1 colleges preferred but not mandatory)

Skills & Expertise: B2B SAAS, ABM, Google/LinkedIn adds, Lead generations

Industry & Domain: Enterprise/SaaS

Roles & Responsibilities

Happay is growing exponentially and is looking for an exceptional growth marketing candidate to join our Performance Marketing team in a leadership role.

It's a high-growth, high-responsibility role, and you would get a great experience of scaling campaigns across geographies, product verticals, customer segments and channels.

Roles & Responsibilities

- Execute full-funnel digital marketing campaigns including B2B user acquisition.

- Work on defining the campaign strategy, bidding, budgeting, ad creation, optimization and reporting of the key metrics.

- Strong execution understanding of SEM, Display, Social media channels with experience in handling big accounts/budgets.

- Collaborate with brand, creative team to drive KPIs through systematic creative testing, focused on optimization and experimentation of newer approaches.

- Run ABM campaigns on high priority accounts

Requirements:

- 6-8 years of experience in running paid campaigns for B2B companies.

- Hands-on expertise of working directly on various digital marketing platforms such as Linkedin, Google, Facebook etc.

- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability.

- At Least 1 year of Experience of using ABM tools

- Prior experience of running lead-gen campaigns across review platforms would be a plus