Senior Recruiter at ARA Resources Pvt Ltd
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Director - Performance Marketing - Education (8-13 yrs)
- The position manages paid marketing campaigns with Monthly budgets of Rs. 5 Crores and above.
- Own end-to-end execution, measurement, reporting and optimisation of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords
- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.
- The role requires IC (Individual Contribution) + Team contribution and even manage external agencies.
- Managing and maintaining large keyword lists.
- Improve quality score of ads on google and optimise campaign structure
- Running A/B tests across paid search campaigns & landing pages
- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Keep pace with search engine and PPC industry trends and developments
Skill Set :
- Performance Marketing
- Paid search and Marketing
- Facebook Campaigns
- Google AdWords
- Team Management, Leadership and Result Orientation.
- Must have handled a budget of at least Rs.1 or 2 Crore per Month and above
- Core experience in Online paid advertising is required.
- Check Screening question: The Candidate should be able to explain past campaigns types, performance, tools used and budgets.
- Candidate must have managed large online paid advertising budgets in excess of Rs. 1 crore or more on a MONTHLY basis.