Director - Performance Marketing - Education

The Role:

- The position manages paid marketing campaigns with Monthly budgets of Rs. 5 Crores and above.

Responsibilities:

- Own end-to-end execution, measurement, reporting and optimisation of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.

- The role requires IC (Individual Contribution) + Team contribution and even manage external agencies.

- Managing and maintaining large keyword lists.

- Improve quality score of ads on google and optimise campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

Skill Set :

- Performance Marketing

- PPC

- Paid search and Marketing

- Facebook Campaigns

- Google AdWords

- Team Management, Leadership and Result Orientation.

- Must have handled a budget of at least Rs.1 or 2 Crore per Month and above

- Core experience in Online paid advertising is required.

- Check Screening question: The Candidate should be able to explain past campaigns types, performance, tools used and budgets.

- Candidate must have managed large online paid advertising budgets in excess of Rs. 1 crore or more on a MONTHLY basis.