Director - Performance Marketing - EdTech

Job Description:

- Looking for a group head hiring for edtech (B school PGDM BBA and law college)

- We are looking for an exceptional Head of Performance Marketing to develop a world-class performance marketing operation that can scale our user base. You'll be someone who is able to lead and grow the team, and create a predictable and scalable digital customer acquisition machine. Day to day you'll have full ownership of our paid media spend, digital channel mix, and its execution and constant testing.

Responsibilities :

- To build teams and drive all verticals performance marketing lead generation

- Strategy; own our strategy for all media: paid search, paid social and organic campaigns (Adwords, Facebook, LinkedIn, SEO) from conception to execution.

- Team Management; lead, motivate and grow the existing team & new team.

- Vendor Management; be the point of contact with our vendors.

- Reporting; be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.

- Performance Analysis; analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.

- Data Analysis; drive optimisation plans through analysis of large data sets.

- Budget Management; advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimisation.

Requirements:

- Successful track record in a performance marketing or digital marketing role.

- Track record of paid spend optimisation across channels.

- Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.

- You have managed team members in the past and are excited about growing a team.

- Experience in the Edtech space would be ideal.

- Experience in a high-growth company is preferred.

- Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads.

- Confident with presenting and working in an international environment with various stakeholders.